TripAdvisor's mobile team spent all of 2016 redesigning the suite of native mobile applications on Android, iPhone and iPad. We divided the project into three phases: 1) a navigation overhaul; 2) a revamped home screen experience, which we called "Discovery"; and 3) a totally new design language and style guide to tie everything together.
Check out these case studies for more detail on each phase:
Phase 1: Navigation →
Phase 2: Discovery →
Phase 3: Design Language & Style Guide →
TripAdvisor’s first TV app came to life in a fast, exciting design sprint leading up to the 4th generation Apple TV release in October 2015. Our small team spent just one month on the project from conception to launch.
While we learned in user research that many people watch television with devices in hand, TVs are still one of the few screens we share with loved ones.
We focused the experience on sparking curiosity about a destination while requiring as little engagement as possible. Even if you open the app and do nothing, this will shuffle a slideshow of beautiful destination images for you. If you're looking for a little more, we offer reviews and travel guides, too.
This new TV app takes the best of the best of TripAdvisor content and weaves it into a visual, cinematic experience that inspires you, and anyone else sitting on the couch with you, to travel.
When you download a new app these days, chances are good that you’ll be greeted by some sort of overlay or pop-up before you can do anything. The app might ask you for permission to send you push notifications or to track your location. It might also give you a tutorial of how to use the app, or just prime you up with some messaging about the brand. If it's really good, it'll be animated!
Lots of us skip right over those screens because they tend to be redundant and boring. But long-term engagement metrics show that if brands make a great first impression with users, their apps are less likely to get deleted later.
Our mobile team at TripAdvisor tested a variety of ideas for app onboarding in 2016, in the hopes of improving our own engagement metrics.
During an internship with TripAdvisor's mobile team in summer 2013, I helped design a hybrid native/mobile web iPad application.
Our team wanted to restructure the app's content, flatten the UI to align better with the newly-released iOS 7, and build more features to match tripadvisor.com.
The app enjoyed a steady 4.5 star rating on the App Store before we redesigned the application 18 months later.
Expanding TripAdvisor's product functionality, allowing users to book hotels directly on the site, has been the company's #1 priority since 2013. For most of 2014 I worked on the hotel booking experience team, churning out new features and tests to help make the product successful.
One of our biggest projects of the year was redesigning the checkout form. We already had a ton of learnings from live site testing plus the website's new visual style guide to consider, so it was more than time for an update.
In late 2014 we retired TripAdvisor’s hybrid iPad experience and launched a fully redesigned, native app. Our mission was to unify the iPad and iPhone applications into a single codebase. This would allow our team to make easy updates to both platforms down the road.
We had very tight development constraints, both in terms of resources and inherited code, so the project stretched into 2015 as we built out the feature set. These screens show how the UI evolved over time.
Modolo (moh-doh-low) is a product design studio that I co-founded with my partner. We are both designers and when we are lucky enough to collaborate on the occasional project, we work under this umbrella.
We invented the name "modolo" because of its dynamic and transformative nature. It reminded us of the word "modular," which is exactly the kind of work we love to do: products, identities and interfaces that come to life whether they are on- or off-screen.
In 2012 I was lucky to spend a summer with the marketing team at Jackson Hole Mountain Resort in Wyoming. Jackson Hole is a bucket list destination for skiers and snowboarders that lies within spitting distance of Grand Teton and Yellowstone National Parks.
My favorite project was working on this 50+ page guide book for the customer service office. It highlighted just about every activity one could do in the Jackson Hole area, both in summer and winter, complete with maps and stellar local photography.
This website was for Syracuse University's Fall Workshop, an annual weekend every October that brings students and professional journalists and photographers together to tell stories about life in Central New York.
We redesigned the site in 2013 to showcase work in a flexible grid format. It loaded stories randomly as the user scrolled in any direction, offering each project/student an equal chance at visibility.
The site has since been updated, but our 2013 version was recognized by the Society for News Design's College News Design Contest.
In 2012 I joined a small team interested in finding a way to promote student work from The Fall Workshop that wasn't just on a website.
TFW already had one of those, and at the time, it focused more on the weekend itself than on showcasing the stories produced. So we settled on an iPad magazine and called it PUSH.
With a more editorial spin on the project, we took the opportunity to round out the stories with in-depth summaries, an infographic, and information about our college, too.
While studying at Syracuse, I designed a website for the Newhouse School's Multimedia Immersion Workshop. Held each May on campus, the week-long program helps journalists expand their skillsets by mixing photos, audio and video content into multimedia formats.
This NPPA sponsored workshop is at the forefront of the visual journalism industry and has an impressive alumni roster. We aimed to build a site that not only featured registration information and FAQs, but that also allowed former students to look each other up and connect.
Most importantly, the site needed to work best on mobile, because most students are journalists on the go, working in the field.
This identity and type specimen for Ellington, a calligraphic serif typeface designed by Michael Harvey and inspired by jazz musician Duke Ellington, was one of my favorite projects in college. I designed it in 2012, when iPads were all the rage.